Optic White<sup>®</sup> Whiten & Protect<sup>™</sup>

For a Dazzling White Smile that Lasts.

Whiten & Protect does more than just whiten. It prevents stains from coming back.

  • Optic White® removes stains beneath the surface, to deeply whiten.
  • WhiteSeal® technology forms a shield around teeth, to help seal out new stains.
  • It doesn’t just whiten. It helps you keep a white smile that dazzles.
  • + INGREDIENTS
    Active Ingredient
    Sodium Monofluorophosphate
    Inactive Ingredients
    propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, disodium pyrophosphate, hydrogen peroxide, sodium saccharin, sucralose, BHT
Cool Mint

Dare to dazzle with a smile that's clean and radiant

Does Colgate® Optic White® Toothpaste cause sensitivity?

“I have noticed a remarkable difference in the whiteness of my teeth.”teddygraham
“I have noticed a remarkable difference in the whiteness of my teeth.”teddygraham


Optic White<sup>®</sup> Sparkling Mint

On the
Bright Side

The must-have toothpaste for your whitening toolkit.

With regular use, this high-impact whitening toothpaste:

  • Removes stains ordinary toothpastes don't.
  • Whitens more than 3 shades*, results start in just one week!

Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

*Optimal results based on brushing twice daily for four weeks.

  • + INGREDIENTS
    Active Ingredient
    Sodium Monofluorophosphate
    Inactive Ingredients
    propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT
Sparkling Mint

Dare to dazzle with a smile that's clean and radiant

Does Colgate® Optic White® Toothpaste cause sensitivity?

“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.


Optic White<sup>®</sup> Cool Mild Mint

On the
Bright Side

The must-have toothpaste for your whitening toolkit.

With regular use, this high-impact whitening toothpaste:

  • Removes stains ordinary toothpastes don't.
  • Whitens more than 3 shades*, results start in just one week!

Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

*Optimal results based on brushing twice daily for four weeks.

  • + INGREDIENTS
    Active Ingredient
    Sodium Monofluorophosphate
    Inactive Ingredients
    propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT
Cool Mild Mint

Kick back and enjoy the cool, minty taste that never has to try too hard

Does Colgate® Optic White® Toothpaste cause sensitivity?

“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.


Optic White<sup>®</sup> Luminous Mint

On the
Bright Side

The must-have toothpaste for your whitening toolkit.

With regular use, this high-impact whitening toothpaste:

  • Removes stains ordinary toothpastes don't.
  • Whitens more than 3 shades*, results start in just one week!

Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

*Optimal results based on brushing twice daily for four weeks.

  • + INGREDIENTS
    Active Ingredient
    Sodium Monofluorophosphate
    Inactive Ingredients
    propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT
Luminous Mint

Protect your enamel and whiten your teeth with this classic flavor

Does Colgate® Optic White® Toothpaste cause sensitivity?

“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
Optic White® Whitening Toothpaste, Mouthwash and Toothbrushes

Teeth Whitening 101

Choose all three teeth whitening products for a white, bright and dynamite smile!

1 . Use a Colgate® 360°® toothbrush.

2 . Brush regulary with Colgate® Optic White® toothpaste for a whiter smile*.

3 . Rinse with Colgate® Optic White® Mouthwash.


** Based on twice daily use for four days.
*vs. brushing with ordinary toothpaste alone.

Optic White® Take-Home Kit

Want even more whitening?

Try our Optic White whitening trays. Talk to your dentist for info.