Optic White<sup>®</sup> Whiten & Protect<sup>™</sup>

For a Dazzling White Smile that Lasts.

New Whiten & Protect does more than just whiten. It prevents stains from coming back.

  • Optic White® removes stains beneath the surface, to deeply whiten.
  • New WhiteSeal technology forms a shield around teeth, to help seal out new stains.
  • It doesn’t just whiten. It helps you keep a white smile that dazzles.
Cool Mint

Dare to dazzle with a smile that's clean and radiant

Does Colgate® Optic White® Toothpaste cause sensitivity?

“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.


Optic White<sup>®</sup> Sparkling Mint

On the
Bright Side

The must-have toothpaste for your whitening toolkit.

With regular use, this high-impact whitening toothpaste:

  • Removes stains ordinary toothpastes don't.
  • Whitens more than 3 shades*, results start in just one week!

Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

*Optimal results based on brushing twice daily for four weeks.

Sparkling Mint

Dare to dazzle with a smile that's clean and radiant

Does Colgate® Optic White® Toothpaste cause sensitivity?

“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.


Optic White<sup>®</sup> Cool Mild Mint

On the
Bright Side

The must-have toothpaste for your whitening toolkit.

With regular use, this high-impact whitening toothpaste:

  • Removes stains ordinary toothpastes don't.
  • Whitens more than 3 shades*, results start in just one week!

Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

*Optimal results based on brushing twice daily for four weeks.

Cool Mild Mint

Kick back and enjoy the cool, minty taste that never has to try too hard

Does Colgate® Optic White® Toothpaste cause sensitivity?

“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.


Optic White<sup>®</sup> Luminous Mint

On the
Bright Side

The must-have toothpaste for your whitening toolkit.

With regular use, this high-impact whitening toothpaste:

  • Removes stains ordinary toothpastes don't.
  • Whitens more than 3 shades*, results start in just one week!

Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

*Optimal results based on brushing twice daily for four weeks.

Luminous Mint

Protect your enamel and whiten your teeth with this classic flavor

Does Colgate® Optic White® Toothpaste cause sensitivity?

“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
“The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
Optic White® Whitening Toothpaste, Mouthwash and Toothbrushes

Teeth Whitening 101

FOR WHITER TEETH IN ONE DAY.**

Use all 3 teeth whitening products for a white, bright and dynamic smile.

1 . Brush regularly with Colgate® Optic White® Toothpaste and a Colgate® Optic White® Toothbrush.

2 . Rinse with Colgate® Optic White® WhiteSeal Mouthwash to help prevent future stains.

3 . Apply Colgate® Optic White Whitening Gel to deeply whiten.


** With Colgate® Optic White® Toothpaste, Mouthwash and Toothbrush + Whitening Pen, use as directed. Use mouthwash prior to Optic White Whitening Pen. For best results, continue routine as directed.

Optic White® Take-Home Kit

Want even more whitening?

Try our Optic White whitening trays. Talk to your dentist for info.