• Optic White<sup>®</sup><br>Express White

    Dazzle Without the Hassle

    New Express White is Colgate’s fastest whitening toothpaste ever.

    • Breakthrough formula offers whiter teeth in 3 days* just by brushing.
    • Goes beyond surface stains to deeply whiten with the professionally recommended whitening ingredient, hydrogen peroxide.
    • Contains 2x the whitening ingredient.**
    • Safe for daily use. Protects enamel and provides anti-cavity fluoride protection.

    *For best results, use as directed for 4 weeks.

    **Vs Optic White® Sparkling Mint®.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, PVP, PEG/PPG-116/66 copolymer, PEG-12, glycerin, flavor, hydrogen peroxide, sodium lauryl sulfate, silica, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, BHT
    Fresh Flavor: Fresh Mint

    Having a radiant and polished smile is quick and easy.

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    • Reviews

    Does Colgate® Optic White® Toothpaste cause sensitivity?

  • Optic White<sup>®</sup> Whiten & Protect<sup>™</sup>

    For a Dazzling White Smile that Lasts.

    Whiten & Protect toothpaste does more than just whiten. It helps prevent stains from coming back.

    • Optic White® toothpaste removes stains beneath the surface, to deeply whiten.
    • WhiteSeal® technology forms a shield around teeth, to help seal out new stains.
    • It doesn’t just whiten. It helps you keep a white smile that dazzles.
    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, disodium pyrophosphate, hydrogen peroxide, sodium saccharin, sucralose, BHT
    Fresh Flavor: Cool Mint

    Dare to dazzle with a smile that's clean and radiant

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    • Reviews

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    “I have noticed a remarkable difference in the whiteness of my teeth.”teddygraham
  • Optic White<sup>®</sup> White & Radiant<sup>™</sup>

    Step up to PLATINUM Whitening

    Introducing the Next Level of Whitening

    • Optic White® toothpaste removes stains beneath the surface, to deeply whiten.
    • The White & Radiant (peroxide) formula whitens more than 3 shades.*
    • Extra Polishing Brighteners reflect light, for brighter and whiter teeth.

    *Based on 4 weeks of use.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, phosphoric acid, BHT, water
    Fresh Flavor: Crystal Mint

    Charm them with your brighter, whiter, irresistible smile

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    • Reviews

    Is Colgate® Optic White® Toothpaste safe to use for longer than 4 weeks?

    “I noticed a difference in my teeth within the first 5 days of using this product.”Morgan E.
  • On the
    Bright Side

    The must-have toothpaste for your whitening toolkit.

    With regular use, this high-impact whitening toothpaste:

    • Removes stains ordinary toothpastes don't.
    • Whitens more than 3 shades*, results start in just one week!

    Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

    *Optimal results based on brushing twice daily for four weeks.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT

    On the
    Bright Side

    The must-have toothpaste for your whitening toolkit.

    With regular use, this high-impact whitening toothpaste:

    • Removes stains ordinary toothpastes don't.
    • Whitens more than 3 shades*, results start in just one week!

    Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

    *Optimal results based on brushing twice daily for four weeks.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT

    On the
    Bright Side

    The must-have toothpaste for your whitening toolkit.

    With regular use, this high-impact whitening toothpaste:

    • Removes stains ordinary toothpastes don't.
    • Whitens more than 3 shades*, results start in just one week!

    Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

    *Optimal results based on brushing twice daily for four weeks.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT
    Fresh Flavor: Sparkling Mint®

    Dare to dazzle with a smile that's clean and radiant

    Fresh Flavor: Cool Mild Mint

    Kick back and enjoy the cool, minty taste that never has to try too hard

    Fresh Flavor: Luminous Mint

    Protect your enamel and whiten your teeth with this classic flavor

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    • Reviews

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    “The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
    “The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
    “The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
Optic White® Whitening Toothpaste, Mouthwash and Toothbrushes

Teeth Whitening 101

Choose all three teeth whitening products for a white, bright and dynamite smile!

1 . Use a Colgate® 360°® toothbrush.

2 . Brush regulary with Colgate® Optic White® toothpaste for a whiter smile*.

3 . Rinse with Colgate® Optic White® Mouthwash.


** Based on twice daily use for four days.
*vs. brushing with ordinary toothpaste alone.

Optic White® Take-Home Kit

Want even more whitening?

Try our Optic White® whitening trays. Talk to your dentist for info.