• Optic White<sup>®</sup> Whiten & Protect<sup>™</sup>

    For a Dazzling White Smile that Lasts.

    Whiten & Protect does more than just whiten. It prevents stains from coming back.

    • Optic White® removes stains beneath the surface, to deeply whiten.
    • WhiteSeal® technology forms a shield around teeth, to help seal out new stains.
    • It doesn’t just whiten. It helps you keep a white smile that dazzles.
    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, disodium pyrophosphate, hydrogen peroxide, sodium saccharin, sucralose, BHT
    Fresh Flavor: Cool Mint

    Dare to dazzle with a smile that's clean and radiant

    Store
    Finder

    • Reviews

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    “The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
  • Optic White<sup>®</sup> White & Radiant<sup>™</sup>

    Step up to PLATINUM Whitening

    Introducing the Next Level of Whitening

    • Optic White® toothpaste removes stains beneath the surface, to deeply whiten.
    • The White & Radiant (peroxide) formula whitens more than 3 shades.
    • Extra Polishing Brighteners reflect light, for brighter and whiter teeth.
    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, phosphoric acid, BHT, water
    Fresh Flavor: Crystal Mint

    Charm them with your brighter, whiter, irresistible smile

    Store
    Finder

    • Reviews

    Is Colgate® Optic White® Toothpaste safe to use for longer than 4 weeks?

    “I noticed a difference in my teeth within the first 5 days of using this product.”Morgan E.
  • On the
    Bright Side

    The must-have toothpaste for your whitening toolkit.

    With regular use, this high-impact whitening toothpaste:

    • Removes stains ordinary toothpastes don't.
    • Whitens more than 3 shades*, results start in just one week!

    Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

    *Optimal results based on brushing twice daily for four weeks.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT

    On the
    Bright Side

    The must-have toothpaste for your whitening toolkit.

    With regular use, this high-impact whitening toothpaste:

    • Removes stains ordinary toothpastes don't.
    • Whitens more than 3 shades*, results start in just one week!

    Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

    *Optimal results based on brushing twice daily for four weeks.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT

    On the
    Bright Side

    The must-have toothpaste for your whitening toolkit.

    With regular use, this high-impact whitening toothpaste:

    • Removes stains ordinary toothpastes don't.
    • Whitens more than 3 shades*, results start in just one week!

    Plus, it's got a special formula made with enamel-safe whitening toothpaste ingredients.

    *Optimal results based on brushing twice daily for four weeks.

    • + INGREDIENTS
      Active Ingredient
      Sodium Monofluorophosphate
      Inactive Ingredients
      propylene glycol, calcium pyrophosphate, glycerin, PEG/PPG-116/66 copolymer, PEG-12, PVP, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, hydrogen peroxide, disodium pyrophosphate, sodium saccharin, sucralose, BHT
    Fresh Flavor: Sparkling Mint

    Dare to dazzle with a smile that's clean and radiant

    Fresh Flavor: Cool Mild Mint

    Kick back and enjoy the cool, minty taste that never has to try too hard

    Fresh Flavor: Luminous Mint

    Protect your enamel and whiten your teeth with this classic flavor

    Store
    Finder

    • Reviews

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    Does Colgate® Optic White® Toothpaste cause sensitivity?

    “The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
    “The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
    “The toothpaste really works and has made my teeth whiter. I can definitely see a difference.”Samantha V.
Optic White® Whitening Toothpaste, Mouthwash and Toothbrushes

Teeth Whitening 101

FOR WHITER TEETH IN ONE DAY.**

Use all 3 teeth whitening products for a white, bright and dynamic smile.

1 . Brush regularly with Colgate® Optic White® Toothpaste and a Colgate® Optic White® Toothbrush.

2 . Rinse with Colgate® Optic White® WhiteSeal® Mouthwash to help prevent future stains.

3 . Apply Colgate® Optic White® Whitening Gel to deeply whiten.


** With Colgate® Optic White® Toothpaste, Mouthwash and Toothbrush + Whitening Pen, use as directed. Use mouthwash prior to Optic White® Whitening Pen. For best results, continue routine as directed.