• teeth whitening toothbrush
    teeth whitening toothbrush

    Brush Your Way
    To a Whiter Smile

    A naturally whiter smile and a healthier whole mouth clean.**

    Stain Erasing Cups

    Work with your toothpaste to help effectively remove surface stains from teeth for a naturally whiter, brighter smile.

    Polishing Spiral Bristles

    Help whiten teeth by polishing away surface stains and clean hard to reach areas.

    Cheek and Tongue Cleaner

    Comfortably removes odor-causing bacteria.

    *Whitens teeth in two ways.

    **Vs brushing teeth alone with an ordinary flat-trim toothbrush.

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    • Reviews

    How does the Colgate® 360® Optic White® Toothbrush whiten?

    Check out what people are saying about Optic White®!

  • powered electric toothbrush
    powered electric toothbrush

    Brush to Conclusions

    Want whiter teeth? Count on this powerful battery powered toothbrush for a beautiful, radiant, white smile!

    With its comfortable non-slip handle and dual action head, the new Colgate® 360°® Optic White® Powered Toothbrush whitens teeth in 1 week.* How?

    Special Polishing Bristles

    Let the bristles work their magic by polishing away surface stains from teeth while cleaning hard-to-reach areas.

    Cheek and Tongue Cleaner

    Helps kick odor-causing bacteria to the curb leaving you with a full clean-mouth experience.

    *By removing surface stains.

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    • Reviews

    How does the Colgate® 360°® Optic White® Toothbrush whiten?

    Check out what people are saying about Optic White®!

  • teeth whitening pen

    Brush. Whiten. Go.®

    A convenient and affordable way to get whiter teeth in just two days.* The Optic White® Toothbrush + Whitening Pen.

    Brush.

    Brush as you normally would with your regular toothpaste. The Colgate® Optic White® toothbrush is specially designed with polishing bristles and stain removers to help remove surface teeth stains.

    Whiten.

    Turn the dial at the bottom of the teeth whitening pen and apply gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing.

    Go.®

    Store Optic White® teeth whitening pen inside toothbrush.

    *For best whitening results, continue to use as directed.

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    • Reviews

    How often should I replace my brush head?

    Check out what people are saying about Optic White®!

    Skip the H20.
    Brush on the Go®

    Want fresh breath before a date? Desperate to get that coffee taste out of your mouth? Whatever your fresh breath emergency, Wisp® Optic White® Mini-Brush is your go-to disposable toothbrush when you're on the go.

    WISP® mini-brush freshens and whitens teeth by removing surface stains. And get this, you don't need water and you never have to rinse.

    Just keep a stash of disposable WISP® mini-brushes in your purse or at your desk and get ready to show off your brighter smile.

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    • Reviews

    How does Wisp® Plus Whitening help whiten teeth?

    Check out what people are saying about Optic White®!

teeth whitening products

Use Together For
Whiter Teeth In
1 Day*

* Use Mouthwash prior to Optic White® Whitening Pen. For best results, continue routine as directed.

teeth whitening trays

Want even more whitening?

Try our Optic White® whitening trays. Talk to your dentist for info.