• Optic White<sup>®</sup> Manual Toothbrush
    Optic White<sup>®</sup> Manual Toothbrush

    Brush Your Way
    To a Whiter Smile

    A naturally whiter smile and a healthier whole mouth clean.**

    Stain Erasing Cups

    Work with your toothpaste to help effectively remove surface stains for a naturally whiter smile.

    Polishing Spiral Bristles

    Help whiten teeth by polishing away surface stains and clean hard to reach areas.

    Cheek and Tongue Cleaner

    Comfortably removes odor-causing bacteria.

    *Whitens teeth in two ways.

    **Vs brushing teeth alone with an ordinary flat-trim toothbrush.


    • Reviews

    How does the Colgate® 360® Optic White® Toothbrush whiten?

  • Optic White<sup>®</sup> Powered Toothbrush
    Optic White<sup>®</sup> Powered Toothbrush

    Brush to Conclusions

    Want results? Count on this powerful toothbrush for a beautiful, radiant, white smile!

    With its comfortable non-slip handle and dual action head, the new Colgate® 360°® Optic White® Powered Toothbrush whitens teeth in 1 week.* How?

    Special Polishing Bristles

    Let the bristles work their magic by polishing away surface stains while cleaning hard-to-reach areas.

    Cheek and Tongue Cleaner

    Helps kick odor-causing bacteria to the curb leaving you with a full clean-mouth experience.

    *By removing surface stains.


    • Reviews

    How does the Colgate® 360°® Optic White® Toothbrush whiten?

    “The Colgate Optic White toothbrush is amazing. Highly recommended!”Martha L.
  • Optic White<sup>™</sup> Toothbrush + Whitening Pen.

    Brush. Whiten. Go.

    A convenient and affordable way to get whiter teeth in just two days.* The Optic White® Toothbrush + Whitening Pen.


    Brush as you normally would with your regular toothpaste. The Colgate® Optic White® toothbrush is specially designed with polishing bristles and stain removers to help remove surface stains.


    Turn the dial at the bottom of the whitening pen and apply gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing.


    Store pen inside brush.

    *For best whitening results, continue to use as directed.


    • Reviews

    How often should I replace my brush head?

    “Whitening miracle. I am beyond in love with this whitening system.”Janie

    Skip the H20.
    Brush on the Go.

    Want fresh breath before a date? Desperate to get that coffee taste out of your mouth? Whatever your fresh breath emergency, Wisp® Optic White® Mini-Brush is your go-to when you're on the go.

    It freshens and whitens by removing surface stains. And get this, you don't need water and you never have to rinse.

    Just keep a stash in your purse or at your desk and get ready to show off your bright smile.


    • Reviews

    How does Wisp® Plus Whitening help whiten teeth?

    “I have been using this regimen for over a month, and I am more confident to smile.”Karrie S.
Optic White® Whitening Toothpaste, Mouthwash and Toothbrushes

Teeth Whitening 101

Choose all three teeth whitening products for a white, bright and dynamite smile!

1 . Use a Colgate® 360°® toothbrush.

2 . Brush regulary with Colgate® Optic White® toothpaste for a whiter smile*.

3 . Rinse with Colgate® Optic White® Mouthwash.

** Based on twice daily use for four days.
*vs. brushing with ordinary toothpaste alone.

Optic White® Take-Home Kit

Want even more whitening?

Try our Optic White® whitening trays. Talk to your dentist for info.