Introducing
High-impact Whitening - now made simple and easy.

The Colgate® Optic White Toothbrush + Whitening Pen.

Simulated whitening shown on model
*For best whitening results, continue to use as directed

Introducing
High-impact Whitening - now made simple and easy.

The Colgate® Optic White Toothbrush + Whitening Pen.

Save $1.50

New Colgate®
Optic White™ Toothbrush
+ Whitening Pen.

Just Brush.Whiten.Go!™

Save Now

Whiten,
Freshen
& Protect

The mouthwash that does it all

Learn More

Make it Last

Get...and keep...that
dazzling white smile

Learn More

@OpticWhite

Awards

The reviews are in, and Colgate® Optic White® teeth-whitening products picked up some pretty sweet awards from top beauty sites and national magazines.

EBONY 2012 Beauty & Grooming AWARDS
Best Whitening Toothpaste

Colgate® Optic White® Toothpaste

NEW BEAUTY MAGAZINE - BEAUTY CHOICE AWARD PRODUCT WINNER
Smile Launch of the Year

Colgate® Optic White® Toothpaste

real beauty 2012 Gold Star Awards
Best Body Products from 2012

Colgate® Optic White® Mouthwash