Colgate® Optic White® Toothpaste is formulated to be used daily and is enamel-safe.
Colgate® Optic White® Toothpaste is offered in three great minty flavors — Sparkling Mint, Cool Mild Mint and Enamel White.
Yes, Colgate® Optic White® is a daily anticavity fluoride toothpaste to provide not only terrific whitening that you love but also daily oral care.
No, when used as directed, Colgate® Optic White® has not been shown to increase sensitivity in consumers.
Yes. When used as directed, best results are achieved in 4 weeks, but to keep your white smile, continue to use. In addition to providing whitening results, Optic White® provides all of the benefits of standard fluoride toothpaste and can be used daily.
We certify that all Colgate® Toothpastes are gluten-free.
All Colgate® Toothpastes are designed to be used as everyday toothpastes. They are safe to use on all types of dental work, including braces, however, Colgate® Optic White® will whiten only natural teeth.
This formula contains 2 percent peroxide.
Colgate® Optic White® Mouthwash can be used daily to freshen breath and effectively whiten teeth by removing surface stains. The dual-action formula also helps protect against future stains.
Yes. Colgate® Optic White® Mouthwash is formulated to be used daily and is enamel-safe.
Brush->Brush as you normally would with your regular toothpaste. The Colgate® Optic White® Toothbrush is specially designed with polishing bristles and stain removers to help remove surface stains.
Whiten -> Turn the dial at the bottom of the whitening pen and apply gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing. Just allow the gel to dissolve naturally on your teeth.
Recommended dosage: Two clicks of gel for top teeth and two clicks for bottom teeth.
Go.™ -> Store pen inside brush.
Click here to watch others using the Colgate® Optic White® Toothbrush + Whitening Pen.
You should begin to get a beautiful whiter smile in two days. For best whitening results, continue to use as directed.
The Colgate® Optic White® Gel has a unique stay-on formula that adheres to your teeth and begins to work immediately.
Once you apply the Colgate® Optic White® Gel, you will feel a small film of gel on your teeth for a few minutes until it naturally starts to dissolve in your mouth. Again, no waiting or rinsing necessary!
No, it is not. Use the Optic White® Toothbrush as you normally would with your regular toothpaste to brush your teeth. After brushing, apply the whitening gel to your teeth with the pen. To get the desired results, the gel should be the last item you use after brushing your teeth.
The Colgate® Optic White® Toothbrush is specially designed with stain removers and polishing bristles to help remove surface stains.
Always store the pen inside the toothbrush handle. Before storing, wipe remaining gel and moisture from tip to clean. Do not use water. The pen comes with a cap that should be discarded once packaging is opened for the first time.
If you have dental work, consult your dentist before using. It is not intended to whiten caps, crowns, veneers, fillings or dentures.
The unique, whitening gel in the pen allows it to stick to the teeth, enabling the active whitening ingredients to go past surface stains and deeply whiten teeth.
Depending on individual usage, the gel can last anywhere from two to six weeks. Regardless, we recommend changing your Toothbrush + Whitening Pen every three months.
If used as directed, it is safe for everyday use.
Yes. The Optic White® Toothbrush has been specially designed to remove surface stains and the Colgate® Optic White® Gel contains peroxide to deeply and safely whiten. Studies have shown no harmful effects on tooth enamel when used as directed.
Some people may experience tooth sensitivity or gum discomfort when using whitening products; this discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.
The average suggested retail price for the Colgate® Optic White® Toothbrush + Built-in Whitening Pen is $14.99.
Colgate® Wisp® is a single-use mini toothbrush with a breath-freshening bead that allows you to have a clean, fresh mouth anywhere, anytime – no water or rinsing required.
The Colgate® Wisp® cleaning bristles and soft pick help remove food and particles from between your teeth. As you brush, a freshening bead dissolves to release a burst of freshness in your mouth.
Wisp® Plus Whitening contains a high cleaning silica ingredient that helps teeth whiten by removing surface stains as you brush.
It is still necessary to maintain your regular brushing routine with a full-size toothbrush and toothpaste to thoroughly remove plaque and bacteria. Colgate® Wisp® is designed to give a clean-mouth feeling and fresh breath when you're on the go.
Dentists and hygienists recommend replacing your toothbrush every three months.
All Colgate® 360°® Powered Toothbrushes have our unique tongue and cheek cleaner for a healthier whole mouth clean.*
*vs. brushing alone with an ordinary flat-trim toothbrush
Colgate® 360°® Optic White® Powered Toothbrush utilizes a dual-action brush head with polishing bristles to help to whiten teeth by polishing away surface stains.
All Colgate® Powered Toothbrushes come with batteries included.
All Colgate® 360® Toothbrushes have a unique tongue and cheek cleaner to comfortably remove over 96 percent more odor-causing bacteria versus a flat-trim toothbrush for a healthier whole-mouth clean* you can feel!
*vs. brushing alone with an ordinary flat-trim toothbrush.
Colgate® 360°® Optic White® Toothbrush is specially designed to whiten teeth by removing surface stains. Whitening cups hold toothpaste to help effectively remove surface stains for a naturally whiter smile, and polishing bristles help to whiten teeth by polishing away surface stains and cleaning hard-to-reach areas.
All Colgate® 360°® Optic White® Toothbrushes are designed with a pearlized white handle and bright colorful accents in blue, purple, and green.
Colgate® 360°® Optic White® Toothbrushes come with either Soft or Medium bristles.
All of our Colgate® Optic White® products are 100% satisfaction guaranteed. If you are at all dissatisfied with this product, please visit colgateopticwhite.com/guarantee to take advantage of our satisfaction guarantee.
Colgate® Optic White® products are available at all mass retailers.
This can only be obtained by asking your dentist.
For a great smile, we recommend using Colgate® Optic White® Toothbrush + Whitening Pen together with Colgate® Optic White® Toothpaste.
Want even faster results? To get whiter teeth in just one day**, use the Colgate® Optic White® Toothpaste, Mouthwash, and Toothbrush + Whitening Pen all together.
** With Colgate® Optic White® Toothpaste, Mouthwash and Toothbrush + Whitening Pen, use as directed. Use mouthwash prior to Optic White™ Whitening Pen. For best results, continue routine as directed.
Use mouthwash prior to the Optic White® Whitening Pen. To get the desired results, the gel should be the last item you use after brushing your teeth.